SWRCS
Insurance consultancy providing business and commercial risk solutions.
MAE
Overview
Tap Track Win is a signature gamified feature within the MAE App by Maybank, designed to elevate everyday banking experiences. By turning routine transactions into an interactive “Tap, Track, Win” journey, it seamlessly integrates gamification into financial services. This approach strengthens user engagement, improves retention, and drives higher transaction volumes across the platform.
The challenge
Maybank places great emphasis on driving positive change and sustainable development, and improving the banking experience for its customers is an essential part of this effort. In pursuit of this goal, there was a need to enhance the functionality, aesthetics, and design of its banking services. Maybank entrusted Crosense with a project that aims to help Maybank Malaysia to create a brand new and improved app and wewebsite.
The Solution
For Maybank Malaysia, Crosense designed a user-centric CIB (Corporate Internet Banking) based platform, which included both new and redesigned functionalities. The redesigned features included Moratorium banking services, application onboarding screens, and a redesign of the Maybank EtiQa service, among others.
The Impact
NextSaaS helped them:
- 82% reduction in reporting time
- 95% accuracy increase across all financial statements
- 4x faster decision-making during strategic reviews
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